0

The Employment Genie is Here

Don’t fear, don’t despair, I’m here to fix your employment woes. Well, not me personally. I’m just going to take credit for this here infographic. The infographic has two sections and both are important; however you’ll probably get most out of the first section. The top half is all about how people aren’t getting jobs because of their social media profiles and what they could do to rectify this. The second half is about using the various tools on sites like Facebook and Twitter to get jobs.

If you’re struggling, then both of these sections will be vitally important to you. If I were you I’d keep this bookmarked, or even print it off and make sure you follow it. Gumtree have done the research so that you don’t have to learn it the hard way. Job hunting is hard enough, so don’t make it harder.
Use Social Media To Improve Your Job Search
Use Social Media To Improve Your Job Search is an infographic that was produced by Gumtree

0

What is a Toxic Backlink Profile – Why is it so Bad for SEO?

What is a Toxic Backlink Profile – Why is it so Bad for SEO?

Introduction
The world of SEO (Search Engine Optimisation) is never changing, but one area in focus of recent times has been the topic of toxic backlinks. Following recent updates from Google (e.g. Panda/Penguin) many links acquired in the past have been deemed as toxic. In this article we explore toxic links, how they contribute to a toxic backlink profile and explore why this is bad for SEO?

What is a Toxic Backlink?
A toxic backlink is any backlink to a site which is considered harmful or dangerous to the welfare of the site, much like toxic chemicals would be considered harmful to the human body.

Reasons For Toxic Backlinks
The following are a list of reasons why a backlink may be toxic:

  • The link is on an irrelevant site, e.g. a link to a sports site which is on an arts site
  • The link has over-optimised anchor text, e.g. “SEO services in Altrincham, Cheshire”
  • A link from a low quality site (possible reasons). A site:
  • which only has pages with links on (e.g. guest posts only)
  • a low value site, e.g. forum, low value directory, social bookmarking, etc.
  • with bad SEO trust (e.g. bad backlink building practices)
  • which has bad content (e.g. spun content, lots of spelling mistakes, grammatical errors, much if not all of the content on the site is plagiarised)

What is a Toxic Backlink Profile?
A toxic backlink profile is one which contains a disproportionate amount of toxic backlinks. Any website can rank well with a low number of toxic backlinks but an excessive number will drive the ranking of the site down the search engines.

What is a Toxic Backlink Profile - Why is it so Bad for SEO

Over-optimised anchor text can become a real problem if a website targets lots of links for the same anchor text, e.g. for an SEO Company, lots of links to “SEO Company”, “SEO Altrincham”, “SEO services in Altrincham, Cheshire”. This is likely to be treated as an unnatural backlink profile – SEO is all about “making the unnatural look natural”.

Why Is This Bad For SEO?
A toxic backlink profile is really bad for SEO and can push a site heavily down the rankings, irrespective if all other factors about the site are good. Many sites have lost ranking positions due to past poor backlink building practices (usually through employing 3rd party SEO Companies). Ranking drops for this reason have been prolific following Google Panda and Penguin updates.

Tools to Analyse Your Backlink Profile
There are many tools which can be used to analyse your backlink profile. We really don’t have the time to analyse tools in detail in this article, but here are a few to consider:

  • Majestic SEO – My tool of choice. View your own backlink profile for free. Ongoing paid subscriptions start from £30 + taxes per month
  • Ahrefs – Register and try this for free. It’s paid membership to use on an ongoing basis

What To Do Next
If you believe you have a toxic backlink profile then take action! There are many automated tools available, but there is no real substitution for elbow grease, it’s a case of rolling the sleeves up and getting stuck into managing your toxic backlink issue.

Here is a recommended process:

  • Create a spreadsheet and analyse your links into different categories (e.g. toxic, good, now deleted, “no-follow”, etc.
  • Using your spreadsheet, for all toxic backlinks you should follow this process:
  • Write to the sites where you have the backlink and ask for removal. Repeat this two more times if you get no answer. If you get asked to pay money to remove a link don’t – disavow instead
  • If you can’t get a link removed then request that the link is disavowed using tools such as Google, Bing and Yahoo disavow tools. This is basically saying you wish to distance yourself from the link. It’s always better to ask for permanent removal first as search engines may ask for this evidence

The above is a very specialist process, it is often advisable to seek the services of a specialist SEO Company such as Fluid Digital to advice on your best strategy for backlinks and how to safely remove them.